Audiences expect a simple, efficient, and quick user experience while visiting a website. As a result, in order to maintain customer satisfaction, an excellent website user interface and design are required. One of the most important aspects of a digital marketing strategy is to provide a positive user experience for site visitors. People are much less likely to convert and become customers or clients if it is difficult for them to find the information they need to know. User experience refers to the overall experience that a visitor has while visiting a website or an app (UX). It is associated with all aspects of the company's interaction with customers. You will experience lower rankings, an abnormal bounce rate, and lower conversions if you do not have a solid UX design for your website.
Softifybd Limited is a full-scale software development company that includes various services. It develops innovative and creative products and services that provide total communication and information solutions. Among a plethora of services, are tailor-made applications, ERPs, CRMs, e-commerce solutions, business to business applications, and business to client applications, mobile applications, managed hosting and internet portal management. The company has recently felt that it requires better UX design to bring fluency to the website for a variety of services to get potential output from customers. UX design helps to provide the highest quality and most beneficial experience for the audience when they visit a website. Softifybd Limited has shared the issues of UX design with GetUp Limited and handed over the task to our team with formal agreement.
At GetUp, our experienced designers work to provide the highest quality and most beneficial experience for users when they visit the website. We have built many websites that have a highly responsive UX design. We have worked with various industries, ranging from heavy technological industries to pastry shops and everything in between. We use mostly the same basic process to accomplish this goal.
For Softifybd Limited, we have deeply analyzed and researched the existing company service features and their customers to identify the areas for improvement on the website. With the intention of extending the market, we have implied the UX design is targeted to increase the conversion rate on websites, to improve the website SEO rankings, to save costs and time, and to increase sales. We researched softifybd Limited users because we believe the market, product, services, and user research are major components of UX design, as research is crucial to understanding the audience and their needs. We have worked and improvised on Persona Development, Information Architecture (IA), Prototyping, and High-Fidelity Design with User Testing and tracking.
"Design creates culture. Culture shapes values. Values determine the future. "
— Robert L. Peters, Graphic Designer
We have worked with extreme elegance for companies to create trust with customers and credibility with website UX design over the years. For softifybd limited, there was no distinction. We provided our paramount concern in this project to achieve the goals. We have analyzed a set of tactics and guidelines that improve the overall user flow of the company’s website.
Finally, after completing the project, we analyzed the results as it highly met the companies' objectives. As customer responsiveness increased massively, customer acquisition and loyalty revenues increased and revenue generation became almost 200% higher than before.