SHRSBD (Success Human Rights Society Bangladesh) is a nongovernmental organization (NGO). More specifically, the Success Human Rights Society is a crime monitoring and social human rights organization. The organization is a registered law, crime monitoring and social human rights organization approved by the government of the People's Republic of Bangladesh. This society has been providing human rights movement, legal aid and humanitarian aid in Bangladesh. The organization consists of individuals, lawyers, journalists, doctors, poets, writers, artists, writers, businessmen, and various professionals who work as a group for people’s welfare, such as free medical care and national vaccination camps, helping poor people by distributing food and clothes on EID. It also provides legal assistance, including education, health, culture, violence against women and children, and assistance to those deprived of law and rights.
SHRSBDs recently felt the importance of having a quality and professional website to keep informing its people regularly. The honorable chairman of the company, Mr. Sobhan Bepari, has recently communicated with GetUp for consultancy on the company’s website. We figured out some issues with the existing website from our substantial research. The company signed a corporate agreement with GetUP limited to develop the company's entire website as a project. We analyzed and understood the whole business models and companies' needs and desires.
After that, the GetUp team evaluated a few major issues: substandard written content, lack of SEO work and poor quality images.As per the project contract with SHRSBD, the GetUp team takes responsibility for the overall development of the company’s website to build a quick, responsive, and targeted group-centric website. Before beginning any execution, we conduct regular research and set implementation plans. After our substantial research into the company’s previous website issues, SEO, copy, visual design, customers’ expectations, and many more, we realized that SHRSBD is not like other business websites because it is an NGO. We started developing the written content of the website considering visitors' interest, as our creative copywriters developed the portfolio section more organically and developed blogs in a more organized manner to keep people updated. After that, we removed poor quality images from the website and designed an excellent UI/UX for the website to look good and professional. Lastly, we improvised the SEO of the website to find it at the top of Google as well as other search engines.
SHRSBD has successfully expressed itself as an established organization on the digital platform through an excellent website. Due to improvements on the web, visitor engagement with updating and educating massive people at a time through the website has become very simple and effortless.