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Social media has become an essential part of the advertising and marketing medium for the Bangladeshi business community to promote their brands and hook up with audiences. It is cheaper for companies to reach out to audiences and construct relationships. Furthermore, it enables marketers to become more involved in social media, allowing businesses to express themselves creatively and think on their feet. 

Social media advertising is becoming an enormously familiar concept for many companies in Bangladesh. But for the past few years, marketers have been unaware of the existence of online channels to reach out to customers and build an emotional connection. Because of a lack of marketing budgets, very few people know how social platforms (like Facebook, Instagram, LinkedIn, Twitter, etc.) work. Despite the high number of followers, it has led to low conversion rates on social media platforms. Although social media advertising is not yet a core feature in the marketing mix, it quickly becomes one as marketers acquire more knowledge about this online medium. Social media advertising helps an organization be more organized in its promotion campaigns. These activities provide specific ROI data such as conversation rate, interaction, accessibility, coverage areas, and viewership, all of which may be easily assessed and monitored. 

According to data-reportal social media statistics for 2021 for Bangladesh, there were 45.00 million social media users in Bangladesh in January 2021. In January 2021, Bangladesh's social media users accounted for 27.2 percent of the country's total population. This report shows how much users are converting on these online platforms. Social networking sites are becoming an extremely effective tool for connecting with existing customers and reaching out to new audiences. Bangladesh's most popular social media advertising platforms are Facebook, Twitter, YouTube, Linked In, and Instagram. Among all of them, Facebook has the most widespread popularity by a mile, with an occupancy rate of 84.3% in Bangladesh. Today we will discuss each of the social media channels' contributions and impact separately below: 


Facebook advertisers are not limited to TV advertisements, newspaper ads, and billboards anymore. Nowadays, digital platforms have taken over the advertising industry. The largest and one of the most popular ones is Facebook. It has 2.98 billion monthly active users and 1.9 billion daily mobile active users. For the last several years, Facebook has been the dominant social media platform in Bangladesh for the past several years. According to the Napoleon Cat Report in our country, Facebook had 52736700 active users in September 2021, which accounted for 30.5% of the entire population. The social media giant has increased its revenue by utilizing this advertising platform. As the most prominent social media advertising channel globally, it has many different types of advertisements on Facebook, for example, video ads, carousel ads, canvas ads, and so on. Facebook ads have a higher impact than any other type of advertisement because they are so engaging and interactive for users. 

For example, an ISP business company named Ramdia Online in Khulna city has managed to double its revenue through Facebook. Because of the advertisement strategies after just six months of campaigning on Facebook ads.

See the portfolio of our work for Ramdia Online :


Instagram is the ideal platform for reaching a massive audience—it has over one billion monthly active users. On average, users spend 53 minutes on Instagram, making this platform the second-most visited social network after Facebook. Instagram can help your business strengthen its brand image, increase engagement, increase sales, and actively reach out to customers. One vital statistic says that 90% of Instagram users follow at least one company. 

Why not you be that one for your customer? 

Instagram users in Bangladesh are also carried out equally as in September 2021. The users have increased to 4515800, which accounted for 2.6% of the whole populace. Instagram offers a few unique approaches to promoting your brand differently and more connectively with your audience, as Instagram stories are a way to get more direct with your audience. It's also become a great way to promote your products or services. It allows your company to interact one-on-one with the target audience. Hashtag options are available on this platform, and IGTV stories take longer videos to a whole new level by allowing brands to share them with the audience. The visual nature of Instagram differentiates it from other online social platforms. You should consider using Instagram as a medium to promote content if your business benefits from the design of your product or if you provide a service that has a visible impact. 

Please follow our Instagram page to learn more about Instagram marketing:


LinkedIn marketing allows you to connect with a professional network and drive relevant activities for your company. It was founded in 2003 and had over 706 million users and 50 million listed companies. It is available in 200 countries. Globally, it is the largest professional network both globally and in Bangladesh. With the country's constant growth in B2B marketing, the largest professional platform now has 4447000 LinkedIn users in Bangladesh as of September 2021, accounting for 2.6% of its entire population. You'll need to generate valuable content that resonates with your LinkedIn audience if you want to succeed on the site. Conduct research to determine which types of content perform best on LinkedIn and which will best serve your target audience. 

Let's join our LinkedIn page to learn more about LinkedIn marketing :

Social media has grown to be an effective platform for marketing as it offers both excessive brand exposure and a great return on investment. When a large number of people view social media activity, it creates an infinite opportunity for your business to promote products and services using social media. Due to its enormous impact, online marketing has become essential for every company: You are able to reach your targeted audience, remain engaged with them, and respond to their queries quickly. This type of marketing is becoming essential for every company due to its immense impact: it allows you to reach your target audience, stay in touch, and respond promptly to inquiries.